Kroger Naming and identity creation

Kroger, the world’s largest grocery store company, developed new technology that allowed members of their Shopper Cards to download coupon offers directly from the web to their personal accounts, making clipping coupons obsolete, and receiving product discounts easier than ever before. The clipSmart™ program was launched across the entire Kroger system in-store and via advertising and direct mail. Today, thousands of offers from P&G, Unilever and others can be downloaded from hundreds of coupon sites just by clicking on the clipSmart logo.

SieckGrowth created the positioning strategy and messaging, then named and designed the logo for the new program.